Question: We’re going after our competitor with an aggressive pricing strategy. We do the same thing they do, even better, but cheaper. However … sales are floundering. I guess we’re not communicating our brand message well. Suggestions? Answered by: Your “same but cheaper strategy” never works against the “real thing.” Grab a Starbucks and a Dunkin Donut and I’ll explain why. By Laura Ries, President of Ries & Ries  The Ultimate Productivity Tool: The Unified Desktop

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Writing Coach Provides Mentorship and Hope for Scribes with Tinseltown Dreams Optioning scripts, over and over and over by Patricia B. Gray – Fortune Small Business   Best Practices for Personalized Customer Communications Carefully prepare for the three stages by Nic Carter, Cincom Systems – ECM Connection   Analytically Correct Creative? Bolster creativity with analytics by Gary Angel – iMediaConnection.com   Fools Rule ... for Content Management The importance of “Communities of Practice by Bob Doyle – Econtentmag.com